Unlike war and terrorism, the global water crisis does not make media headlines, despite the fact that it claims more lives through disease than any war claims through guns. Unlike natural disasters, it does not rally concerted international action, despite the fact that more people die each year from drinking dirty water than from the world’s hurricanes, floods, tsunamis, and earthquakes combined.
The Story of Bottled Water
The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.